Which Streaming Service Has Wilmington Local Channels

Streaming accounted for nigh thirty% of overall usage; total viewing dropped 4.2% from February

, /PRNewswire/ --The Gauge, the monthly full TV and streaming snapshot from Nielsen (NYSE: NLSN), showed that streaming captured its largest share of total idiot box usage ever in March, making up nigh 30% of overall viewing time. Despite a 0.7% subtract in time spent streaming from February, viewing share across all streaming platforms was either flat or gained slightly in March. Most notably, the "Other Streaming" subset, which includes whatsoever high-bandwidth video streaming on TV that is non individually broken out, increased its share by 0.3% equally more than streaming platforms continue to gain traction.

Streaming captures largest share of total Television set usage ever in March 2022, co-ordinate to Nielsen's The Gauge.

As a whole, full television usage was down in March, decreasing by 4.ii% versus February. Cable stood out equally the only viewing category to see an increase in both share and book, jumping one.6 share points from final month. Cable news viewing was upwards xiv% from Feb and accounted for 21% of the cable share, driven past continuing news coverage of the Russia-Ukraine war.

Broadcast viewing was down 1.i share points from Feb, impacted past a 53% subtract in sports viewing, as information technology was a challenge to supervene upon the amount of viewership from the Winter Olympics and the Super Bowl. Drama programming stood out as the genre of choice for many broadcast consumers in March, increasing viewership past 17% from February and accounting for one-tertiary of circulate'due south share. While broadcast news consumption remained relatively flat at fourteen% of broadcast viewing, the book of broadcast news programming dropped half dozen% versus the prior month.

Measuring and monitoring consumers' streaming beliefs in a comparable manner against linear Television set usage is a disquisitional source of information for the manufacture every bit content creators, media companies, streaming platforms, advertisers, manufacture groups, talent agencies and the talent themselves all seek clarity around the various video content that consumers engage with.

Nigh The Gauge

The Judge is underpinned past Nielsen's TV ratings service and Streaming Platform Ratings. The latter provides clients with audition measurement data that details the amount of fourth dimension consumers spend streaming and on which platforms. This broad look at platform usage provides complimentary insights to Nielsen Streaming Content Ratings, which details viewing to subscription-based video on demand (SVOD) content at the title, program and episode level. By showcasing both the micro and macro-level data sets, the industry has a full motion picture of how this media is existence consumed, every bit well equally when and past whom.

Nielsen's approach to audience measurement, which leverages a geographically representative panel of real people and big data, is built for the future of media consumption. With The Guess, the time to come of Television set consumption is visible in a single view. The latest edition of The Estimate is e'er bachelor at www.nielsen.com/thegauge.

Nigh Nielsen

Nielsen shapes the world's media and content every bit a global leader in audience measurement, data and analytics. Through our agreement of people and their behaviors across all channels and platforms, we empower our clients with contained and actionable intelligence and then they can connect and engage with their audiences—at present and into the future. An S&P 500 visitor, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more atwww.nielsen.com or world wide web.nielsen.com/investors and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

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SOURCE Nielsen

Which Streaming Service Has Wilmington Local Channels,

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